Ass Savers Bicycle Mudguards

ass savers bicycle mudguardsFaced with yet another rainy ride home from office, Ass Savers founder, Staffan Weigel, rips a piece of cardboard and stick it underneath his saddle just to get home reasonably dry.  Surprised by the positive result, he decides to develop it into a mudguard concept together with a couple of cyclist friends. True to the Gothenburg humor tradition, they call the project Ass Savers

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About Ass Savers Bicycle Mudguards

Faced with yet another rainy ride home from office, Ass Savers founder, Staffan Weigel, rips a piece of cardboard and stick it underneath his saddle just to get home reasonably dry.  Surprised by the positive result, he decides to develop it into a mudguard concept together with a couple of cyclist friends. True to the Gothenburg humor tradition, they call the project Ass Savers. Quite satisfied with the finished product, the friends post a short video of the product online.  The rest is mudguard history. The video goes viral and within 24 hours they build a simple web shop and six months later, Weigel quits his daytime job to fully focus on the new company.